When it comes to online purchase among all the products, customers has highest satisfaction purchasing fashionable products. Since last one year or so I am buying my clothes and footwear online and that too from my mobile only. I buy everything online through the mobile apps. It is good to know that myntra has gone app way through #ItsPersonal campaign. I think it is a great move from myntra to go app way. Most of the people do online shopping through apps only.
I feel app is only way to deliver true fashion experience. There are still some people who wander in malls to buy clothes, footwear and accessories. While there are some people who shop online but don't go the app way as they feel they don't get the complete idea of the thing on small screen. To sell myntra app to those people who are already shop online is easy. More discounts, extra cash back, exclusive designs etc are enough to bring them on app.
Now to sell the myntra app to those who wander in mall to buy clothes and all, I would organise an event at city's shopping malls over the weekends. Moreover to attract the audience at the mall I would invite celebrities to host that event and to explain people why app is the only way to deliver true fashion experience. In this country people follow celebrities blindly. So if they are shown that their favourite celeb is buying clothes through myntra's mobile app then they will also start using myntra app and will do shopping online. We need to bring these kind of people on our mobile app and that celeb's act or performance endorsing our app will do it for us. In this way we will be able to bring those people on our app who haven't joined the bandwagon yet.
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